Social Media Marketing: Boosting a Startup with Affordable Incorporation Services
The Challenge
GlobalStart Inc., a startup offering company incorporation and accounting services internationally at 30% lower costs than competitors, faced the challenge of building brand recognition with a tight budget and low funding. They needed to reach entrepreneurs and small business owners across the US, UK, and EU cities to generate leads quickly.
- Limited budget for marketing with no established brand presence
- Need to target specific age and income groups for incorporation services
- High competition from established firms with larger ad spends
- Urgent requirement for lead generation to sustain early operations
The Garnium Solution
Social Media Marketing involves creating and running targeted ad campaigns across platforms to reach specific audiences, drive traffic, and increase conversions. Our service manages everything from ad design and audience targeting to performance tracking, ensuring your business achieves measurable results.
1. Brand Recognition with Emotional Appeal
We crafted a social media marketing strategy for GlobalStart Inc., focusing on brand recognition through targeted ads on Facebook, Instagram, and YouTube. We used unique video designs with emotional messaging about saving costs on incorporation, targeting specific age (25-45) and income groups across US, UK, and EU cities, and included referral incentives in the ads.
- Facebook Ads with emotional video content targeting entrepreneurs and small business owners
- Instagram Ads using stories and posts to highlight cost savings and referral benefits
- YouTube Ads with longer-form videos explaining the incorporation process and affordability
2. Strategic Content and Budget Scaling
Our team developed compelling video ads with emotional storytelling, started with a modest budget to test performance, and doubled the ad spend in the third month after initial success, allowing GlobalStart Inc. to focus on client onboarding while we managed lead generation.
- Emotion-driven video ads emphasizing affordability and ease of incorporation
- Geo-targeting across key cities in the US, UK, and EU for maximum relevance
- Analytics to track lead volume and scale budget for higher ROI
“Garnium’s ad strategy turned our startup into a recognized name for incorporation services. The leads keep coming!”
- David Patel, Co-Founder
Implementation Process
- Day 1: Discovery, audience research, and strategy development
- Day 2: Ad creative design with emotional video content and campaign setup
- Day 3: Launch of Facebook, Instagram, and YouTube ad campaigns
- Ongoing: Performance monitoring, budget scaling, and reporting
The Results
99
Leads in first month
89
Leads in second month
195
Leads in third month after doubling budget
6.5%
Click-through rate on ads
Key Innovations by Garnium
- Emotional Video Ads: Unique designs focusing on cost savings and ease for startups
- Referral Incentives: Encouraging word-of-mouth through ad messaging
- Budget Scaling: Doubling ad spend strategically after proven results
Long-Term Impact
Six months after launching the campaigns with Garnium, GlobalStart Inc. has established a strong foothold in the international incorporation market, with a growing lead pipeline and increasing brand recognition among entrepreneurs and small business owners.
- Total leads generated over 500
- Customer conversion rate up 40%
- Brand visibility up 70%
- Return on ad spend improved by 45%
“Garnium’s innovative ad approach helped us grow from a small startup to a trusted name in just months!”
- Anna Kowalski, Marketing Manager
Ongoing Partnership
Garnium continues to manage GlobalStart Inc.’s social media marketing with updated ad campaigns, targeted promotions for new service offerings, and performance analytics to support their international expansion.
- Monthly ad updates and new market entry campaigns
- Platform optimization and audience refinement
- Regular performance reports and budget reviews
- New ad ideas based on market trends and customer feedback
