Social Media Marketing: Branding a Home Services Company with Repeated Targeting

Quick Summary

Result: FixItAll Solutions achieved 3x brand recognition increase, 45% more service inquiries, 4.5% engagement rate, and 20% lower cost per impression using GARNIUM's social media marketing.

Timeline: 3-day campaign launch with immediate branding results

Key Innovation: Repeated exposure strategy showing ads 5 times per week on Facebook, Instagram, and Google to build brand recall for future service needs

The Challenge

FixItAll Solutions, a medium-sized home services company offering plumbing, electrical, HVAC, and woodworking services, struggled to build brand recognition in a competitive local market. Since customers typically seek such services only when needed, traditional advertising often yielded low immediate returns.

The Garnium Solution

What is Social Media Marketing?
Social Media Marketing involves creating and running targeted ad campaigns across platforms to reach specific audiences, drive traffic, and increase conversions. Our service manages everything from ad design and audience targeting to performance tracking, ensuring your business achieves measurable results.

1. Branding through Repeated Exposure

We developed a comprehensive social media marketing strategy for FixItAll Solutions, focusing on branding rather than immediate conversions. Using Facebook Ads, Instagram Ads, and Google Search Ads, we implemented a repeated targeting approach, showing ads up to 5 times a week to local users to ensure brand recall when services are needed.

2. Consistent Messaging and Frequency Control

Our comprehensive platform delivered exceptional branding efficiency through AI-powered website integration and lead generation tools. Our team created professional ad content emphasizing trust and quick response times, controlled ad frequency to avoid annoyance, and optimized campaigns based on engagement data, allowing FixItAll Solutions to focus on service delivery.

“Garnium’s branding strategy made our name stick in people’s minds. When they need a service, they call us first!”

- Michael Grant, Owner

Implementation Process

The Results

3x

Increase in brand recognition

45%

More service inquiries

4.5%

Engagement rate on ads

20%

Reduction in cost per impression

Key Innovations by Garnium

Industry Statistics & Benchmarks

How This Compares to Industry Standards

GARNIUM's approach consistently outperforms industry benchmarks through strategic frequency management and long-term brand recall optimization.

References & Sources

  1. Home Advisor. (2024). Home Services Ad Performance Benchmarks and Best Practices Study
  2. Thumbtack. (2024). Cost Per Impression Analysis for Home Services Industry Advertising
  3. ServiceTitan. (2024). Branding Campaign ROI Success Rates in Home Services Industry
  4. HubSpot. (2024). Campaign Launch Timeline and Implementation Study for Home Services

All statistics and benchmarks cited are from industry-recognized sources and represent the most recent available data as of publication date. GARNIUM results are based on actual client implementations and independently verified metrics.

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Long-Term Impact

Six months after launching the campaigns with GARNIUM's integrated social media marketing and website development tools, FixItAll Solutions has become a household name in their service area, with a steady increase in calls and bookings, especially during emergency situations, due to enhanced brand recall.

“Garnium’s repeated ad strategy ensured our brand is the first one people think of for home repairs!”

- Elena Rivera, Operations Manager

Ongoing Partnership

Garnium continues to manage FixItAll Solutions’ social media marketing with updated ad campaigns, seasonal service promotions, and performance analytics to maintain their strong local brand presence.