Social Media Marketing: Branding a Home Services Company with Repeated Targeting
The Challenge
FixItAll Solutions, a medium-sized home services company offering plumbing, electrical, HVAC, and woodworking services, struggled to build brand recognition in a competitive local market. Since customers typically seek such services only when needed, traditional advertising often yielded low immediate returns.
- Low brand recall in a market with sporadic demand for services
- Difficulty in generating consistent leads without urgent customer needs
- High competition from established local service providers
- Need for a cost-effective way to stay top-of-mind for potential clients
The Garnium Solution
Social Media Marketing involves creating and running targeted ad campaigns across platforms to reach specific audiences, drive traffic, and increase conversions. Our service manages everything from ad design and audience targeting to performance tracking, ensuring your business achieves measurable results.
1. Branding through Repeated Exposure
We developed a social media marketing strategy for FixItAll Solutions, focusing on branding rather than immediate conversions. Using Facebook Ads, Instagram Ads, and Google Search Ads, we implemented a repeated targeting approach, showing ads up to 5 times a week to local users to ensure brand recall when services are needed.
- Facebook Ads with consistent branding messages targeting local homeowners
- Instagram Ads using visual storytelling to showcase reliability and expertise
- Google Search Ads for keywords like 'emergency plumber' and 'local electrician' to capture urgent needs
2. Consistent Messaging and Frequency Control
Our team created professional ad content emphasizing trust and quick response times, controlled ad frequency to avoid annoyance, and optimized campaigns based on engagement data, allowing FixItAll Solutions to focus on service delivery.
- Ads with consistent branding elements like logos, colors, and taglines
- Frequency capping to balance visibility and user experience
- Analytics to monitor brand impressions and adjust targeting
“Garnium’s branding strategy made our name stick in people’s minds. When they need a service, they call us first!”
- Michael Grant, Owner
Implementation Process
- Day 1: Discovery, audience research, and branding strategy development
- Day 2: Ad creative design and campaign setup
- Day 3: Launch of Facebook, Instagram, and Google Search ad campaigns
- Ongoing: Performance monitoring, frequency optimization, and reporting
The Results
3x
Increase in brand recognition
45%
More service inquiries
4.5%
Engagement rate on ads
20%
Reduction in cost per impression
Key Innovations by Garnium
- Repeated Targeting: Showing ads multiple times weekly to build brand recall on Facebook and Instagram
- Urgent Need Capture: Google Search Ads for immediate service searches
- Branding Focus: Prioritizing long-term recognition over short-term conversions
Long-Term Impact
Six months after launching the campaigns with Garnium, FixItAll Solutions has become a household name in their service area, with a steady increase in calls and bookings, especially during emergency situations, due to enhanced brand recall.
- Revenue up 50%
- Customer inquiries up 40%
- Brand visibility up 60%
- Return on ad spend improved by 30%
“Garnium’s repeated ad strategy ensured our brand is the first one people think of for home repairs!”
- Elena Rivera, Operations Manager
Ongoing Partnership
Garnium continues to manage FixItAll Solutions’ social media marketing with updated ad campaigns, seasonal service promotions, and performance analytics to maintain their strong local brand presence.
- Monthly ad updates and seasonal maintenance campaigns
- Platform optimization and audience refinement
- Regular performance reports and budget reviews
- New ad ideas based on market trends and customer feedback
